Director of Photography for this spec commercial inspired by Gymshark, exploring what happens when we lose track of who we were meant to be. Shot in stark black and white, the ad uses a shadow to personify the potential we once had. As the athlete drifts, the shadow reminds him of who they were meant to become. This film is a meditation on ambition, discipline, and rediscovering your drive.

Director of Photography/Gaffer for a 3 times Telly Award winning large-scale commercial production, overseeing visual strategy and lighting design. Duties included developing a comprehensive shot list that shaped the narrative arc, ensuring every frame carried emotional weight and supported an epic, cinematic tone. Collaborated closely with the director and production team to execute a cohesive visual style across all 4 firehouses.